Making your brand future-proof.
Leading Nordic consultancy specializing in the Gen Z demographic
Bängeri engages Gen Z advisors to collaborate in enhancing brand strategies, product and service offerings as well as optimizing marketing communication. We leverage co-creation methodologies in the consultation process.
Gen Z – The Most Influential Target Group of Our Time
The Generation Z (born 1995-2010) creates phenomena, shapes norms, acts as trendsetters, and significantly alters the rules by which brands are accustomed to operating. The opinions of the youth influence up to 87% of family consumption choices.
Source: National Retail Federation (2019) survey: ”NRF’s Fall 2019 Consumer View”
“THEY DON’T WANT TO FEEL MARKETED TO – THEY WANT TO FEEL THEY ARE PART OF SOMETHING.”
Forbes: 5 Differences Between Marketing to Millennials vs Gen Z
Services
Brand Community as a service
- A new fast track between your brand and Gen Z consumers.
Gen Z understanding & Insight
- Gen Z advisory boards
- Target audience research
- Audits and analyses
Consumer centered design
- Product and service development through co-creation methods
Strategy work and concept design involving the target audience
Marketing communication
- Campaigns and Influencer marketing
- Brandtainment content
- Always-on marketing
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